An Artist’s Guide to Pricing
The day has come to reveal what I’ve been working on for the past few weeks! It’s not jewelry, no – it’s an ebook called An Artist’s Guide to Pricing.
I believe there’s more to pricing than just a number. In An Artist’s Guide to Pricing, I talk about how artists approach the idea of profit and money, what pricing should be, what pricing should include, what the handmade buyer really thinks and wants, a few tips about prices and sales, and a formula to get you started. Basically, An Artist’s Guide to Pricing is one part psychology, one part business, with a dash of personal experience and opinions thrown in for flavor.
If it relates in some way to the idea of pricing, I’ve covered it. My goal is to get people thinking about prices – how you view it, how you come up with it, and how it relates to the big picture you have for your business.
This ebook is for any artist or crafter selling their work online. It’s also for beginners, part-timers, even more established sellers, or people with questions about pricing their artwork. Will An Artist’s Guide to Pricing work for everyone? Probably not; “everyone” is a lot of people. But will it get you thinking and give you a place to start? I sure hope so.
The best part? It’s free. Yes, free.
Why is it free?
Trust me, the irony of having a free book about pricing isn’t lost on me. As you read it, the irony will become even more apparent since I talk about a connection between underpricing and not valuing yourself enough. The thing is, I value this information a whole heck of a lot. I would tell (and have told) all of this to a friend, if asked. If I could sit current art majors down and tell them this, I would.
And I debated it with myself for a while, but I kept coming back to a few things:
- I believe in the message enough to give it away.
- I don’t want cost to stop someone from learning this particular lesson.
- I think the more artists this is available to, the better off everyone will be.
- I would have done it as a blog post if I could have made it shorter.
I reserve the right to change my mind about price and cost down the road. But for now, I’m happy with what I did and I want you to have it, no strings attached. No hurdles to jump, no newsletters to sign up for, nothing to like or favorite or become a fan of. I’ve even attached a specific copyright to it – you can share it, use it, blog about it, print it, give it to a friend, give it to ten friends, not a problem. The only thing you can’t do is sell it or use it in a commercial venture.
If you like it, the only thing I ask is that you tell people about it, blog about it, tweet about it. Help me get the message out.
Happy St. Patrick’s Day!
UPDATED, June 2012:
Hey, where’d the download go? There’s a new, updated version of An Artist’s Guide to Pricing right over here. Come see.