Hey friends, how are you?
I’m sitting here today just flat out excited. My mind is full of ideas! The coming weeks are going to be amazing as I start to implement everything I’ve spent the last two months learning. I can feel so much goodness coming.
It’s both exhilarating and terrifying.
The exhilaration makes sense – new changes with positive intentions tend to feel good. The happy endorphins are pumping through me. I feel lit up, which is one of my desired feelings for 2014. Talk about manifesting a feeling! I’m happy to feel happy again, to feel excited, to feel purposeful.
But it’s also terrifying because change means risk. I took a risk joining B-School, I’m taking a risk opening my mind to new lessons, and I’m taking a risk putting myself out there in a different way with a new blog and a new business angle. I’m taking a risk that things will work out the way I hope they will.
Sure, these are all calculated risks, but they are still risks.
Still, it feels real, and authentic, and good. Can’t argue with that.
I do want to share one thing that’s made me extremely happy: discovering my brand archetype.
What the heck is a brand archetype?
There’s a fantastic website called The Brand Alchemist run by a fabulous brand identity designer named Cerries. Cerries has spent what I can only imagine is a ton of hours researching psychology and applying branding knowledge to craft an amazing system that identifies who you are and how to apply your strengths and motivations to your business.
The result? Twelve archetypes that everyone falls into.
Why is that important? For me, it really gets to the heart of what a brand is. A brand isn’t just a logo; it’s an experience. And for anyone wanting to create a truly authentic brand, getting to the heart of who you are is imperative. This is what has been missing from pretty much all of the branding classes that I’ve taken, and it makes me happy to know, finally, who I am in terms of a brand. Or, how I can apply what I know about myself to my brand.
Awesome-ness, I tell you.
How it works is that you take this test, and you sign up to Cerries’ mailing list to get your results. If you’ve read my post about mailing lists, you’ll know that I’m pretty territorial about my own subscriptions (and that’s putting it nicely). I share that to illustrate how incredible I feel this is – both the results (which are fantastic) as well as the quality of Cerries’ mailing list.
But for the record, this is one of the best, if not THE best, mailing list opt-ins I’ve ever seen. And I’ve been on many mailing lists in the past seven years, let me tell you.
In Cerries’ system, you have a primary archetype and a secondary one (though the test only identifies primary archetypes, in case you’re wondering). My primary archetype is that of an Alchemist, where I have the ability to help others transform themselves, their work, their lives – which is amazing, and exactly what I hope to do going forward.
My secondary archetype is that of a Creator, which pretty much delights me in every way. And today’s palette? Totally fits into that Creator profile. In fact, I made it before I even took Cerries’ test, and it just so happens that these colors so perfectly fit into the Creator imagery Cerries’ shared.
I think it’s pretty much kismet, and a sign to keep doing what I’m doing.
So, if you’re curious, you can read more about archetypes directly from Cerries. I’d love to know what archetype you are, if you feel like sharing!
And I’d also love it if you wanted to add my new blog to your feed readers. I’ll be talking about creative business tips over there, and would love to have you if you’re interested.