52 Weeks of Color :: Week 16

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Hey friends, how are you?

I’m sitting here today just flat out excited. My mind is full of ideas! The coming weeks are going to be amazing as I start to implement everything I’ve spent the last two months learning. I can feel so much goodness coming.

It’s both exhilarating and terrifying.

The exhilaration makes sense – new changes with positive intentions tend to feel good. The happy endorphins are pumping through me. I feel lit up, which is one of my desired feelings for 2014. Talk about manifesting a feeling! I’m happy to feel happy again, to feel excited, to feel purposeful.

But it’s also terrifying because change means risk. I took a risk joining B-School, I’m taking a risk opening my mind to new lessons, and I’m taking a risk putting myself out there in a different way with a new blog and a new business angle. I’m taking a risk that things will work out the way I hope they will.

Sure, these are all calculated risks, but they are still risks.

Still, it feels real, and authentic, and good. Can’t argue with that.

I do want to share one thing that’s made me extremely happy: discovering my brand archetype.

What the heck is a brand archetype?

There’s a fantastic website called The Brand Alchemist run by a fabulous brand identity designer named Cerries. Cerries has spent what I can only imagine is a ton of hours researching psychology and applying branding knowledge to craft an amazing system that identifies who you are and how to apply your strengths and motivations to your business.

The result? Twelve archetypes that everyone falls into.

Why is that important? For me, it really gets to the heart of what a brand is. A brand isn’t just a logo; it’s an experience. And for anyone wanting to create a truly authentic brand, getting to the heart of who you are is imperative. This is what has been missing from pretty much all of the branding classes that I’ve taken, and it makes me happy to know, finally, who I am in terms of a brand. Or, how I can apply what I know about myself to my brand.

Awesome-ness, I tell you.

How it works is that you take this test, and you sign up to Cerries’ mailing list to get your results. If you’ve read my post about mailing lists, you’ll know that I’m pretty territorial about my own subscriptions (and that’s putting it nicely). I share that to illustrate how incredible I feel this is – both the results (which are fantastic) as well as the quality of Cerries’ mailing list.

But for the record, this is one of the best, if not THE best, mailing list opt-ins I’ve ever seen. And I’ve been on many mailing lists in the past seven years, let me tell you.

In Cerries’ system, you have a primary archetype and a secondary one (though the test only identifies primary archetypes, in case you’re wondering). My primary archetype is that of an Alchemist, where I have the ability to help others transform themselves, their work, their lives – which is amazing, and exactly what I hope to do going forward.

My secondary archetype is that of a Creator, which pretty much delights me in every way. And today’s palette? Totally fits into that Creator profile. In fact, I made it before I even took Cerries’ test, and it just so happens that these colors so perfectly fit into the Creator imagery Cerries’ shared.

I think it’s pretty much kismet, and a sign to keep doing what I’m doing.

So, if you’re curious, you can read more about archetypes directly from Cerries. I’d love to know what archetype you are, if you feel like sharing!

And I’d also love it if you wanted to add my new blog to your feed readers. I’ll be talking about creative business tips over there, and would love to have you if you’re interested.

 

 

52 Weeks of Color :: Week 15

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I stayed up late last night to see the blood moon eclipse first hand, and I’m totally paying for it this morning. I mean, head pounding, eyes bleary, just want to go back to sleep paying for it. At the time, I thought I’d wake up refreshed (ha!) and redo this week’s palette with blood moon colors, but nope. Can’t deal, so candy colors it is.

Pounding head aside, I’ve got a random question for you. I’m writing a new ebook geared towards blogging for business. Would you be willing to answer a few questions about what pains you when it comes to blogging? If you leave me a comment, I’ll contact you directly! Or, if you’re feeling bold, do you mind leaving a comment letting me know what you struggle with?

Thank you!

 

52 Weeks of Color :: Week 14

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It’s been a good week. I’ve got my new site mostly done; there are still a few little tweaks to do, but I’d love it if you want to pop over and say hi. That’s where I’ll be talking about creative business topics for artists who sell online.

I revamped the focus of my mailing list, too, which feels good. I’ve got loads of ideas to share with my subscribers, which feels even better.

The weather is beautiful, and new leaves are on the trees, bringing a lovely shade of lime green to the neighborhood. The skies are blue, the temps are warm, and I wore something other than pants for the first time in months last week.

How are you doing?

 

52 Weeks of Color :: Week 13

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Happy April 1st!

I love April. I love spring, and the warmer weather that is supposedly going to stay around (I’ve heard that before, weathermen, promises, promises).

I’m also excited because I finally get to share my new color ebook with you! It’s called Arranging Color, and features 485 color schemes in 123 pages. It’s loverly, if I do say so myself, and inspired today’s color palette. For all of the details about it, click on over here.

Are you as excited for April as I am?

 

52 Weeks of Color :: Week 12

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This past week has been craziness for me. I’m working on my new site, and DIYing my brand identity for it has been challenging. I think being your own client is always tricky, even more so when you can’t articulate to yourself what you want!

But pushing myself helped, and late Monday night, after what feels like forever (but was in actuality 10 days), I made a breakthrough. It was amazing to feel that “click” when things fell into place. Know what I mean? I’m able to move forward on all the other little pieces now, and soon, I’ll be able to share what I’ve been working on.

Before I do that, I’ve got a couple of details/deadlines to pass on.

First, Blurb, the on-demand printing company I use to offer a paper copy of Understanding Color, will be changing the way they print the format that I use, and I’m not sold on the changes. As unfortunate as it is, I’ll be pulling the print version in a couple weeks. This happened pretty suddenly, so I apologize for not giving you more notice.

My suggestion is that if you’d like a printed copy, order one through Blurb before April 9th, which is when the new format will be introduced. I’d like to keep offering a paper version, but switching to a traditional book format requires a complete revamp that I just don’t have time for right now. After April 9th, only the digital ebook will be available for the foreseeable future.

I would like to redo the print version and maybe offer it up on a bigger marketplace like Amazon one day, but I don’t have a timeline on that – it’s murky, at best.

The second is just a reminder that I’m retiring my mini classes and calendars next Monday, not just here but in my Etsy shop, too. If you want one, grab it now. I know, I’m a bundle of good news today, aren’t I?

 

Quick list of deadlines:

March 31st: Last day to order a mini class, calendar, or planner

April 1st: My new color ebook will be launched!

April 9th: Last day to order a print copy of Understanding Color through Blurb

 

So… how’s your week gone?