If you’re not familiar with artBLISS, it’s a weekend of jewelry and mixed media workshops that Cindy and Jeanette put on twice a year. A smaller workshop is held in May (next weekend, actually), and the big workshop weekend is in the fall.
Both Cindy and Jeanette wanted a fresh look that closer matched their vision of what artBLISS is; after several rounds, we ended up choosing a vintage Americana color palette/theme; since artBLISS is held in the Washington D.C. area, it totally made sense. Cindy and Jeanette also wanted a theme that was flexible, since they’d like to include other types of classes in the future, in addition to jewelry classes.
With that in mind, I worked up a layered banner with textured elements. I wanted it to feel vintage, rustic, and worn, but not heavy or dark. Knowing that general art classes might be offered in the future, I used a lot of paper elements and artistic splashes of paint rather than jewelry supplies and beads. Teresa McFayden had created the lovely star doodles, so I worked those into the banner and logo, then added red stripes to bring a little Americana into it without being overwhelmingly patriotic or kitschy. We kept the background simple and light, and a few custom buttons later, we were done.
Then, after weeks of brainstorming and tweaking and decisions, the website went live! Even though I completely missed Cindy’s announcement since I was out of town, it’s awesome to see the website in full – live and working and with content on it. I’m really proud of my part in putting everything together, and I think it looks fantastic.
What do you think? Anyone planning on going to artBLISS this year?